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From Inbound to Loop: HubSpot's New Bet on the Future of Marketing
HubSpot lost 140 million blog visits in a year. Kipp Bodnar says it was the moment they stopped pretending the old playbook still worked.
22 hrs ago
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Jordan Chenevier-Truchet
1
52:01
Your AI strategy is firing the wrong people
Everything I said on the VivaTech stage
Jun 18
•
Jordan Chenevier-Truchet
6
2
The CMO Role Is Being Dismantled. Here's Why (Dave Kellogg - EIR @Balderton Capital)
Dave Kellogg has spent 30 years building marketing organizations. His observation for 2026: the CMO role is being quietly taken apart, function by…
Jun 11
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Jordan Chenevier-Truchet
1
1:02:01
Inside the AI system that runs our content
The setup behind every post you see.
Jun 2
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Jordan Chenevier-Truchet
8
May 2026
The Clay Playbook: Community, Content and Conviction (Bruno Estrella - Head of Marketing @Clay)
Clay took eight years to reach $1M ARR. Then two years to reach $100M. Bruno Estrella built the marketing engine behind that second number.
May 28
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Jordan Chenevier-Truchet
2
54:46
AI productivity in marketing: the 3 metrics that work
Input, output, outcome. Chained.
May 19
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Jordan Chenevier-Truchet
4
April Dunford: The Positioning Mistakes That Kill B2B Deals
The author of Obviously Awesome on why deals go dark, how to know when your positioning is broken, and what most companies get dangerously wrong about…
May 14
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Jordan Chenevier-Truchet
1
1:14:29
The AI SDR bill is due.
The deal of the decade, 18 months later
May 5
•
Jordan Chenevier-Truchet
7
1
April 2026
The one-person marketing team (with AI) - Kieran Flanagan, SVP Marketing @Hubspot
HubSpot's SVP Marketing opened his screen and showed me the AI content system he built himself. Here's what it does.
Apr 30
•
Jordan Chenevier-Truchet
2
1:01:15
The pipeline you can't see (Yet)
Your dashboard shows 30% of your pipeline. The other 70% just became measurable.
Apr 21
•
Jordan Chenevier-Truchet
6
1
1
Why Most B2B Communities Die (Dave Gerhardt, founder Exit Five)
Exit Five's founder on why most B2B communities are just funnels in disguise, how he built a membership business before going full time, and what AI…
Apr 16
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Jordan Chenevier-Truchet
1
47:23
Better tools won't save your ABM
Here's how to fix it before buying anything.
Apr 7
•
Jordan Chenevier-Truchet
7
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