Archive - Bullish

AI productivity in marketing: the 3 metrics that work

Input, output, outcome. Chained.

May 19 • Jordan Chenevier-Truchet

April Dunford: The Positioning Mistakes That Kill B2B Deals

The author of Obviously Awesome on why deals go dark, how to know when your positioning is broken, and what most companies get dangerously wrong about…

May 14 • Jordan Chenevier-Truchet

1:14:29

The AI SDR bill is due.

The deal of the decade, 18 months later

May 5 • Jordan Chenevier-Truchet

April 2026

The one-person marketing team (with AI) - Kieran Flanagan, SVP Marketing @Hubspot

HubSpot's SVP Marketing opened his screen and showed me the AI content system he built himself. Here's what it does.

Apr 30 • Jordan Chenevier-Truchet

1:01:15

The pipeline you can't see (Yet)

Your dashboard shows 30% of your pipeline. The other 70% just became measurable.

Apr 21 • Jordan Chenevier-Truchet

Why Most B2B Communities Die (Dave Gerhardt, founder Exit Five)

Exit Five's founder on why most B2B communities are just funnels in disguise, how he built a membership business before going full time, and what AI…

Apr 16 • Jordan Chenevier-Truchet

47:23

Better tools won't save your ABM

Here's how to fix it before buying anything.

Apr 7 • Jordan Chenevier-Truchet

The First-Time CMO Playbook (Alice de Courcy)

Cognism's ex-CMO on why gated content is a math problem, how she built a demand engine from scratch, and what most CMOs get dangerously wrong about…

Apr 2 • Jordan Chenevier-Truchet

55:40

March 2026

Generic AI output is forcing brands to care again.

Mar 24 • Jordan Chenevier-Truchet

The Contrarian's Guide to SEO in the Age of Al (Eli Schwartz)

The author of the SEO bible on why GEO is a distraction, how AI is reshaping the funnel, and what marketing teams must stop investing in right now.

Mar 19 • Jordan Chenevier-Truchet

50:16

AI and the future of websites

with Adrian Rosenkranz, Webflow's CRO.

Mar 12 • Jordan Chenevier-Truchet

12:44

The uncrowded B2B stack

What are the channels AI hasn't flooded yet?

Mar 10 • Jordan Chenevier-Truchet

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