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How Ramp Runs Growth Like a Science Lab (George Bonaci - VP Growth @Ramp)
George Bonaci doesn't know if his role exists in five years. His boss doesn't disagree.
Aug 20
•
Jordan Chenevier-Truchet
1
42:05
The Rise of the Marketing Engineer (Trevor Pyle - Head of Marketing @Profound)
As product gets easier to build, brand becomes harder to ignore. Trevor Pyle thinks the marketing engineer is the role that closes that gap.
Aug 6
•
Jordan Chenevier-Truchet
1
41:57
July 2026
The US Playbook: How to Actually Win the American Market (Sandrine Puichaffret, Fractional CRO/CMO) - Conquête #89
80% of French companies that go international fail. Sandrine Puichaffret has spent her career understanding exactly why.
Jul 23
•
Jordan Chenevier-Truchet
3
1
58:20
The era of the "AI marketing OS"
And why the FOMO is real this time
Jul 14
•
Jordan Chenevier-Truchet
6
Agorapulse : comment le marketing a pris le contrôle du revenu avec Selma Chauvin - CRO
Selma Chauvin a pris le poste de CRO chez Agorapulse avec un scope complet : marketing, sales, RevOps et un seul problème à régler : le pipe.
Jul 9
•
Jordan Chenevier-Truchet
1
55:47
June 2026
You’re fighting over a shrinking market
And AI is making it worse.
Jun 30
•
Jordan Chenevier-Truchet
6
From Inbound to Loop: HubSpot's New Bet on the Future of Marketing
HubSpot lost 140 million blog visits in a year. Kipp Bodnar says it was the moment they stopped pretending the old playbook still worked.
Jun 25
•
Jordan Chenevier-Truchet
3
52:01
Your AI strategy is firing the wrong people
Everything I said on the VivaTech stage
Jun 18
•
Jordan Chenevier-Truchet
6
2
The CMO Role Is Being Dismantled. Here's Why (Dave Kellogg - EIR @Balderton Capital)
Dave Kellogg has spent 30 years building marketing organizations. His observation for 2026: the CMO role is being quietly taken apart, function by…
Jun 11
•
Jordan Chenevier-Truchet
1
1:02:01
Inside the AI system that runs our content
The setup behind every post you see.
Jun 2
•
Jordan Chenevier-Truchet
8
May 2026
The Clay Playbook: Community, Content and Conviction (Bruno Estrella - Head of Marketing @Clay)
Clay took eight years to reach $1M ARR. Then two years to reach $100M. Bruno Estrella built the marketing engine behind that second number.
May 28
•
Jordan Chenevier-Truchet
2
54:46
AI productivity in marketing: the 3 metrics that work
Input, output, outcome. Chained.
May 19
•
Jordan Chenevier-Truchet
4
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