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The US Playbook: How to Actually Win the American Market (Sandrine Puichaffret, Fractional CRO/CMO) - Conquête #89
80% of French companies that go international fail. Sandrine Puichaffret has spent her career understanding exactly why.
Jul 23
•
Jordan Chenevier-Truchet
1
58:20
The era of the "AI marketing OS"
And why the FOMO is real this time
Jul 14
•
Jordan Chenevier-Truchet
6
Agorapulse : comment le marketing a pris le contrôle du revenu avec Selma Chauvin - CRO
Selma Chauvin a pris le poste de CRO chez Agorapulse avec un scope complet : marketing, sales, RevOps et un seul problème à régler : le pipe.
Jul 9
•
Jordan Chenevier-Truchet
1
55:47
June 2026
You’re fighting over a shrinking market
And AI is making it worse.
Jun 30
•
Jordan Chenevier-Truchet
6
From Inbound to Loop: HubSpot's New Bet on the Future of Marketing
HubSpot lost 140 million blog visits in a year. Kipp Bodnar says it was the moment they stopped pretending the old playbook still worked.
Jun 25
•
Jordan Chenevier-Truchet
3
52:01
Your AI strategy is firing the wrong people
Everything I said on the VivaTech stage
Jun 18
•
Jordan Chenevier-Truchet
6
2
The CMO Role Is Being Dismantled. Here's Why (Dave Kellogg - EIR @Balderton Capital)
Dave Kellogg has spent 30 years building marketing organizations. His observation for 2026: the CMO role is being quietly taken apart, function by…
Jun 11
•
Jordan Chenevier-Truchet
1
1:02:01
Inside the AI system that runs our content
The setup behind every post you see.
Jun 2
•
Jordan Chenevier-Truchet
8
May 2026
The Clay Playbook: Community, Content and Conviction (Bruno Estrella - Head of Marketing @Clay)
Clay took eight years to reach $1M ARR. Then two years to reach $100M. Bruno Estrella built the marketing engine behind that second number.
May 28
•
Jordan Chenevier-Truchet
2
54:46
AI productivity in marketing: the 3 metrics that work
Input, output, outcome. Chained.
May 19
•
Jordan Chenevier-Truchet
4
April Dunford: The Positioning Mistakes That Kill B2B Deals
The author of Obviously Awesome on why deals go dark, how to know when your positioning is broken, and what most companies get dangerously wrong about…
May 14
•
Jordan Chenevier-Truchet
1
1:14:29
The AI SDR bill is due.
The deal of the decade, 18 months later
May 5
•
Jordan Chenevier-Truchet
7
1
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