LinkedIn: Beyond the bullshit

Does it actually work?!

Feb 10 • Jordan Chenevier-Truchet

10

January 2026

The AI headcount trap

CFOs see cost savings. Customers see worse experiences.

Jan 20 • Jordan Chenevier-Truchet

6

You're using AI to fight over 5% of your market

Where your next growth phase actually lives.

Jan 6 • Jordan Chenevier-Truchet

6

December 2025

Beware of the Explainability Gap

Why your AI results might cost you your job in 2026.

Dec 23, 2025 • Jordan Chenevier-Truchet

4

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Your marketing org is overbuilt

Internalize, outsource, or automate? A decision framework.

Dec 9, 2025 • Jordan Chenevier-Truchet

3

November 2025

2026 and the 23% delusion

What the data reveals about real AI readiness in marketing organizations.

Nov 25, 2025 • Jordan Chenevier-Truchet

5

1

October 2025

Bullish is Back. And It's Different.

From tactical playbooks to strategic thinking—why we're evolving the newsletter.

Oct 28, 2025 • Jordan Chenevier-Truchet

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