“Cool. Show me.”

Showing your idea with AI

Oct 20 • Jordan Chenevier-Truchet

4

Driving Growth When the Product Is Free (Mélissa Sanchot, Marketing Director @HelloAsso)

HelloAsso processes over a billion euros in collections every year with a product that is entirely free for associations. The revenue equation behind…

Oct 15 • Jordan Chenevier-Truchet

50:53

Everyone's a PMM now?!

And why the PMM job won't survive it

Oct 6 • Jordan Chenevier-Truchet

4

Ahrefs: The Marketing Playbook That Breaks Every Rule - (Tim Soulo, CMO @Ahrefs)

Tim Soulo on ignoring attribution, scoring content by conversion likelihood, and why the SEO to GEO transition changes everything

Oct 1 • Jordan Chenevier-Truchet

1

1

58:12

September 2026

Your team doesn't need AI training

It needs a button

Sep 23 • Jordan Chenevier-Truchet

2

Fullenrich: Brand as a Performance Driver - (Frédéric Mathieu, CMO Fullenrich) - Conquête #91

Fullenrich operates in a brutally competitive market dominated by players ten times its size. Frédéric, the CMO, decided to stop fighting on their…

Sep 17 • Jordan Chenevier-Truchet

4

1:09:27

Outbound à l'ère de l'IA : le playbook d'ElevenLabs avec Jonathan Chemouny - Conquête #90

How ElevenLabs took outbound from zero to 50% of pipeline, hiring SDRs who pitch to large accounts, and using your own product to prospect

Sep 3 • Jordan Chenevier-Truchet

2

52:31

Nobody will cut your 2027 budget

They won't need to

Sep 1 • Jordan Chenevier-Truchet

4

August 2026

How Ramp Runs Growth Like a Science Lab (George Bonaci - VP Growth @Ramp)

George Bonaci doesn't know if his role exists in five years. His boss doesn't disagree.

Aug 20 • Jordan Chenevier-Truchet

2

42:05

The Rise of the Marketing Engineer (Trevor Pyle - Head of Marketing @Profound)

As product gets easier to build, brand becomes harder to ignore. Trevor Pyle thinks the marketing engineer is the role that closes that gap.

Aug 6 • Jordan Chenevier-Truchet

1

41:57

July 2026

The US Playbook: How to Actually Win the American Market (Sandrine Puichaffret, Fractional CRO/CMO) - Conquête #89

80% of French companies that go international fail. Sandrine Puichaffret has spent her career understanding exactly why.

Jul 23 • Jordan Chenevier-Truchet

3

1

58:20

The era of the "AI marketing OS"

And why the FOMO is real this time

Jul 14 • Jordan Chenevier-Truchet

7