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Is AEO just… SEO?
Why you don’t need a new strategy
Feb 24 • Jordan Chenevier-Truchet
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LinkedIn: Beyond the bullshit
Feb 10 • Jordan Chenevier-Truchet
You're using AI to fight over 5% of your market
Jan 6 • Jordan Chenevier-Truchet
Bullish is Back. And It's Different.
Oct 28, 2025 • Jordan Chenevier-Truchet
LinkedIn: Beyond the bullshit
Does it actually work?!
Feb 10 • Jordan Chenevier-Truchet
The AI headcount trap
CFOs see cost savings. Customers see worse experiences.
Jan 20 • Jordan Chenevier-Truchet
You're using AI to fight over 5% of your market
Where your next growth phase actually lives.
Jan 6 • Jordan Chenevier-Truchet
Beware of the Explainability Gap
Why your AI results might cost you your job in 2026.
Dec 23, 2025 • Jordan Chenevier-Truchet
Your marketing org is overbuilt
Internalize, outsource, or automate? A decision framework.
Dec 9, 2025 • Jordan Chenevier-Truchet
2026 and the 23% delusion
What the data reveals about real AI readiness in marketing organizations.
Nov 25, 2025 • Jordan Chenevier-Truchet
Bullish is Back. And It's Different.
From tactical playbooks to strategic thinking—why we're evolving the newsletter.
Oct 28, 2025 • Jordan Chenevier-Truchet
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Opinionated marketing advice for B2B leaders. Every two weeks: timeless frameworks, honest takes on AI's real role in marketing, and strategy tested on 100+ B2B companies.
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