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In this extract, Adrian Rosenkranz (CRO at Webflow) shares the data that is redefining the role of the website in B2B marketing:
→ +125% increase in AI bot crawling on Webflow sites. The website is no longer built for humans alone
→ 6x conversion rate from visitors coming through LLMs and why it changes everything about the experience you need to deliver
→ “Own the answer”: the 4-pillar framework (authority, measurement, content, technical setup) to exist in AI-generated answers
→ Is the website dead? What would need to be true for that to happen and why we’re far from it
→ The Wikipedia effect: when information alone isn’t enough, it’s the experience that brings people back
→ Why AI will kill websites optimized only for SEO and unlock creativity for the rest
Where to find Adrian : https://www.linkedin.com/in/adrianrosenkranz/
Enjoy,
— Jordan
