Adrian leads revenue at Webflow, overseeing sales, marketing, support and customer success. Formerly at Salesforce and Tableau, he joined Webflow to help brands turn creativity into a competitive edge in a world where AI is changing how people search, discover and convert.
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91% of marketers consider their website their most strategic marketing asset.
And yet, the way that website is discovered is undergoing a deep transformation.
In this episode, I spoke with Adrian from Webflow about a topic that affects all of us:
the concrete impact of AI on the web, on SEO, on conversions… and on the real role of the website in this new landscape.
Here’s what I took away.
1) The website is no longer built only for humans
2) Traffic from LLMs converts 6x more
3) “Own the answer” becomes a guiding principle
4) The website is becoming more demanding.
5) The challenge: helping teams adapt fast
Where to find Adrian : https://www.linkedin.com/in/adrianrosenkranz/
Enjoy,
— Jordan
